November 2-3, 2021
Chicago, IL

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Kate Manfred

Senior Vice President and CMO, Discover

Kate Manfred is Senior Vice President, Chief Marketing Officer, and a member of the Management Committee at Discover Financial Services. She is responsible for Brand Strategy and Communications; Consumer Insights, Rewards and Product Strategy; and Enterprise Programs.

Ms. Manfred has been with Discover since 2014, most recently holding leadership roles as General Manager of the Discover Student Loan business and, prior to that, as Senior Vice President of Brand Communications and Consumer Insights. She has a keen focus on innovation and customer experience.

Prior to joining Discover, Ms. Manfred spent 19 years with the Boston Consulting Group, where she led their Center for Consumer Insight. She worked with companies in the consumer packaged goods, pharmaceutical, retail banking, insurance, and specialty retailers on brand transformation, customer experience and marketing-led growth strategy projects.

Before beginning her career in consumer insights, Ms. Manfred was a research engineer for Amoco Oil Company.

She earned a bachelor’s degree, with highest honors, in chemical engineering from the University of Notre Dame and an M.B.A., with high honors, from the University of Chicago Booth School of Business.

Ms. Manfred is the executive sponsor of PWIR, Discover’s Employee Resource Group focused on advancing women in the workplace.