Lawrence is the co-founder and CEO of Opendorse, the sports technology company that maximizes endorsement value for athletes. A former University of Nebraska football player, Blake launched the company with a vision to help a single teammate, friend and NFL veteran, Prince Amukamara. Today more than 70,000 athletes use Opendorse to build, protect and monetize their brands with support from the world's leading companies and advertisers, and partners including the PGA TOUR, NFLPA, NBPA, WNBPA, LPGA, USWNTPA, MLBPA, and over 100 college athletics programs.
Blake co-founded social media agency, Hurrdat, with his college football teammate Adi Kunalic (now President of Opendorse), which they later sold to marketing agency, B2Interactive. As a former athlete and University of Nebraska MBA grad, Blake leverages his passion for sports and competitive nature to introduce new innovative marketing solutions to the athlete endorsement industry.