Jeff Garrant heads up the U.S. offering of Publicis Sport & Entertainment, the strategic sports consultancy within Publicis Groupe. Garrant has spent 20+ years strategizing and managing sports marketing platforms for a distinguished list of Fortune 500 clients and has led Publicis Sport & Entertainment since 2017.
With a unique background spanning both media and sponsorship, Jeff’s strategic thinking, creativity and senior industry relationships are the foundation of the team at PSE which is currently driving sports initiatives for more than 25 Publicis clients.
Prior to joining Publicis, Jeff served as Vice President/Director at WPP Corporation’s GroupM ESP and was a part of the founding team that helped build Optimum Sports, the sports strategy/buying arm within Omnicom Media Group/OMD.
Jeff holds a Master’s Degree in Sports Business from New York University and earned his B.A. in Political Science from the University of Rochester where he lettered in baseball.
Currently residing in Manhattan, NY, with his wife, Jennie, Jeff was born and raised in Plattsburgh, New York.
The New Abnormal: Making Sense of a New Sports Marketplace
Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal