Edward Gold is an Advertising Director for the State Farm Insurance Companies headquartered in Bloomington, IL, and has been with the company since 2003. He has over 25+ years of marketing, media and sponsorship experience.
Ed’s primary responsibility is to oversee the development of State Farm’s marketing strategy, creative, media and sponsorship efforts, for all of State Farm’s Property & Casualty product lines and customer segments. Over the years, Edward was named an “Online Media All-Star” by Mediapost, one of the “21 Most Intriguing People in Media” by min online, was named one of CableFAX’s “Sweet 16”, and most recently was inducted in the Marketing, Advertising, and Media “Leaders & Legends” by Media Village. In addition, in 2016, State Farm was honored as the “Sports Sponsor of the Year” by Sport Business Journal.
While at State Farm, Edward has overseen partnerships with the NBA, Disney/Pixar, ESPN, Riot Games, Major League Baseball, Telemundo, and Apple. He has expanded State Farm’s media efforts in traditional, online, and new media, through innovative thinking while achieving business goals.
Before coming to State Farm, Edward was Partner/Media Director for the Gold Consulting Group in Los Angeles, CA. Additionally, his previous experience includes Senior Vice President/Media Director at Kalis & Savage Worldwide Partners in Los Angeles, Vice President/Sales & Business Development for Executive Sports International, and Vice President/Associate Media Director at DDB Needham Chicago.
Edward is a graduate of the University of Illinois at Champaign/Urbana, and lives in Bloomington, IL, with his wife Lynne and two boys, Montgomery (13) and Henry (12).
Sponsorship ROI Equation: Branding+Activation+Fan Engagement