Technology

Major helmet companies VICIS and Schutt to merge

Daily / Monday, October 25, 2021
VICIS and Schutt, two of the three "major helmet manufacturers," are "merging and moving operations to Plainfield, Ind., just west of Indianapolis," according to Peter King of NBCSPORTS.com. VICIS, the "new helmet maker on the block, has pushed the established helmet companies to think different" in the...

Sportradar deal puts live odds in sports betting ads

Closing Bell / Thursday, October 21, 2021
Sports betting marketers, leagues and teams "can now insert real-time betting odds into digital out-of-home ads and other screens" as part of a new deal between Sportradar and ad tech company Adomni. The deal offers marketers, teams and leagues the "ability run digital out-of-home ad campaigns that feature live...

Looking around the corner: Augmented reality is a sports reality

SBJ Newsletters / Monday, October 18, 2021
It seems like everyone’s talking about sports betting. In June 2018, Delaware became the first state outside of Nevada to legalize sports betting. More than two dozen states have followed suit, with gamblers in New Jersey wagering over $6 billion in 2020 alone. Of course, this has not gone unnoticed by major...

NBA Kings partner with Ankr in blockchain deal

Closing Bell / Thursday, October 14, 2021
The NBA Kings reached a multiyear, blockchain-centered partnership with Ankr, a software platform and decentralized infrastructure provider. The Kings and Ankr will produce educational content, host events and create projects that showcase ways to support the growth of the blockchain industry. The Kings' home court at Golden 1 Center...

DRL, Draganfly launching innovation hub

Morning Buzz / Thursday, October 14, 2021
The Drone Racing League and UAV hardware provider Draganfly today are rolling out a multiyear pact that will see the two sides launch the DRL Labs innovation hub to research and develop next-gen drone tech. The goal is to advance not just tech in the drone racing space, but...

Slinger acquires PlaySight, continues growth phase

Morning Buzz / Tuesday, October 12, 2021
Connected sports company Slinger has acquired PlaySight Interactive for an estimated $82M, the most recent purchase during a growth spurt for the maker of the Slinger Bag portable tennis ball launcher. The PlaySight acquisition will bring a recurring revenue stream and new content subscribers to Slinger, while...

NHL to implement puck tracking 2.0 this season after extensive overhaul

Daily / Monday, October 11, 2021
After the NHL was forced to abruptly take pucks with chip-tracking technology out of circulation three weeks into last season, the NHL is "putting the version 2.0 tracking puck into circulation for this upcoming campaign," according to Chris Johnston of the TORONTO STAR. The league last year worked with the...

Serie A, Hawk-Eye partnering for new replay centre

Global / Tuesday, October 5, 2021
Serie A is partnering with Sony-owned Hawk-Eye Innovations to launch a state-of-the-art VAR Replay Centre in Milan that will have a total of 12 VORs (Video Operation Rooms) housing a total of 60 operational staff on a matchdays. This new joint-venture sees Hawk-Eye providing multiple services including Goal Line...