Marketing and Sponsorship

Big League Chew Founder Rob Nelson brings brand's message to new fans

Daily / Wednesday, May 25, 2022
For a certain generation (let's just call it X) Big League Chew is a brand tied to other nostalgic concepts like Saturday morning cartoons, coach-pitch youth baseball and tear-away football jerseys. But as the product's inventor and founder, Rob Nelson, can attest, its marketing has both grown...

NIL Notes: Georgia Tech set to launch NIL collective

Daily / Wednesday, May 25, 2022
In Atlanta, Ken Sugiura writes Georgia Tech athletes can “begin to benefit soon” from an NIL collective set to launch today. GT football players QB Jeff Sims and DB LaMiles Brooks and men’s basketball G Deebo Coleman “promoted the ‘Swarm the ATL’ collective opening for business” from...

Pepsi officially moves on from Super Bowl Halftime Show

Daily / Wednesday, May 25, 2022
Pepsi made official that it is "not renewing its title sponsorship" of the NFL's Super Bowl Halftime Show, confirming "months of speculation and officially ending its 10-year run," according to Jon Springer of AD AGE. Pepsi characterized the move as the "first step in a 'much larger...

Hyundai to sponsor NHL, NHLPA in Canada

Morning Buzz / Wednesday, May 25, 2022
The NHL and NHLPA have signed Hyundai as their official automotive partner in Canada beginning with the '22-23 season. The multiyear deal, specific terms of which were not disclosed, will also make Hyundai’s Genesis brand the official luxury automotive partner of the league and union in Canada. Honda, which...

Sports figures join Kodiak Cakes' social campaign

Closing Bell / Tuesday, May 24, 2022
Baking mix brand Kodiak Cakes is rolling out a new social media campaign in which 16 athletes and sports personalities post their recipes and compete in a "Team Waffle/Team Flapjack" format. Each participant will bring a personal recipe to the competition. The winner will be determined by the public...

Chipotle debuts new ad using mixed reality tech during NHL playoff game

Daily / Tuesday, May 24, 2022
Chipotle debuted a "new kind of ad" last week, using mixed reality technology to “spring an unexpected surprise on viewers” of an Avalanche-Blues Stanley Cup playoff game, according to Jon Springer of AD AGE. The stunt, which “made it appear a gigantic hand broke through the ice...

M&M's to title sponsor Pocono race as part of NASCAR swan song

Daily / Tuesday, May 24, 2022
M&M’s chocolate will title sponsor this July’s NASCAR Cup Series race at Pocono Raceway, one of the big parts of its marketing plans to commemorate its 32-year run in the sport before it exits after this season. Terms of the deal are undisclosed, but it is just...

Tennis players showcase fashion at Roland Garros courts

Daily / Tuesday, May 24, 2022
Tennis fans “expect some memorable looks to hit the courts” at Roland Garros, and this year “certainly did not disappoint,” according to Stephanie Livaudais of Tournament sponsor Lacoste “outfit the top men’s players in the world,” Novak Djokovic and Daniil Medvedev, seeded No. 1 and 2,...

Hershey extends with Team USA, joins LA28 roster

Morning Buzz / Tuesday, May 24, 2022
Hershey has extended its partnership with Team USA through '28 and is joining LA28's roster of sponsors as its first domestic food partner. Hershey as part of the renewed deal will support Team USA at the '24 Paris Games, '26 Milan Cortina Games and the '28 L.A. Games, building...