Industry execs chime in on the challenges facing teams, brands and changing fan behaviors.


FanDuel, Carton promoting responsible gambling

Closing Bell / Thursday, September 23, 2021
FanDuel has tapped WFAN afternoon drive host and recovering problem gambler Craig Carton to promote responsible gambling, developing content, making appearances in newly legalized states and serving as an advisor on the company’s senior-level responsible gambling steering committee. Carton, who returned to the station last October after...

NFL opportunity forced a change in strategy for BetMGM

SBJ Newsletters / Monday, September 20, 2021
In 2015, it was DraftKings and FanDuel pushing daily fantasy. This year, it’s sports betting companies that have been ubiquitous with NFL telecasts. Network execs say they have never seen the NFL ad sales market as robust as it is this season. After two weeks, it’s easy to see...

Jets second NFL team to join AGA campaign

Morning Buzz / Friday, September 17, 2021
The Jets will be the second NFL team to sign on to the American Gaming Association’s “Have a Game Plan” public service campaign. Using a “Know When to Huddle Up” tag line, the Jets will rotate responsible gambling PSAs during games at MetLife Stadium and include content on digital...

Kenny Mayne to create content for Caesars

Closing Bell / Tuesday, September 14, 2021
Caesars Sportsbook named former ESPN personality  Kenny Mayne  a content contributor and brand ambassador. Beginning today, Mayne will write, produce, and deliver original sports betting content that will be shared on Caesars’ social and other media channels, while also making live event and commercial appearances ( Caesars Sportsbook )....

WynnBet sponsors Jets luxury club, gameday shows

Morning Buzz / Tuesday, September 14, 2021
WynnBet will attach its name to an all-inclusive, 4,800 square foot premium club at MetLife Stadium and serve as presenting sponsor of Jets pre- and post-game shows on SNY as part of a sponsorship of the team. The WynnBet Green Room, open to 400 ticketed fans only during Jets...

NFL's Vegas moment highlights gambling's rise

Closing Bell / Monday, September 13, 2021
The "MNF" opener in Las Vegas tonight highlights what ESPN’s Jay Harris terms the "developing relationship between the NFL and the gambling industry.” ESPN’s John Barr : “For decades, the NFL's reluctance to have a franchise in Sin City reflected its uneasy relationship with the gambling...

NASCAR eyes younger fans with Barstool deal

Closing Bell / Friday, September 10, 2021
NASCAR Championship Weekend at Phoenix Raceway "will feature sports betting, exclusively through its new deal with gaming partner Barstool Sportsbook." With the recent agreement between the track and Barstool, it is "apparent that NASCAR is looking to usher in a new, younger generation of fans." Barstool "has...

Sportsbooks spending big on NFL ads, with room for legal betting to grow

Daily / Friday, September 10, 2021
The most striking aspect of Thursday night's debut of sportsbook ads during an NFL telecast was that they were purchased at a princely rate, even though the map and math still argue against them. NFL game ads are the most expensive real estate in sports TV, at about $700,000...