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Ross Nethery

Ross Nethery

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Puma, Cloud9 Go Inside Multiyear Partnership Agreement

Daily / Friday, May 31, 2019
Executives from Puma and Cloud9 appeared on Day 2 of the ’19 Intersport Brand Engagement and Content Summit to talk about their new deal. After originally signing a short-term deal in January, the two companies just this week agreed to a much broader deal . Puma...

Brand Engagement: Heineken's Cahill On Innovation, Metrics

Closing Bell / Wednesday, May 29, 2019
About 400 people crowded into the ballroom of the Renaissance Chicago Downtown this morning for the opening of the '19 Intersport Brand Engagement & Content Summit . Heineken USA CMO Jonnie Cahill opened the conference with a keynote that focused on reaching consumers despite...

Gary Bettman Talks RSN Market, Gambling Driving Engagement

Daily / Friday, April 5, 2019
NHL Commissioner Gary Bettman sat for a wide-ranging one-on-one interview with Proskauer’s Joe Leccese on the opening day of the CAA World Congress of Sports. Here are a few takeaways from the session: * On the RSN market and whether the league might invest...

Day 1 Of '18 SMS Conference In N.Y. Focuses On Authenticity

Morning Buzz / Wednesday, October 31, 2018
One word resonated throughout the first day of the '18 Octagon Sports Marketing Symposium : authentic. It was used consistently by panelists to describe the most effective characteristic of a successful sports sponsorship. If you’re not authentic, they said, be prepared for your audience to let...

Oliver Luck Drawn To XFL In Part Because Of Failed First Try

Daily / Wednesday, October 17, 2018
XFL Commissioner Oliver Luck said there are several key reasons he decided to join WWE Founder & CEO Vince McMahon’s effort to launch a new spring football league, including the fact that McMahon’s first try at the XFL was a dismal failure. “I like people...

Experimenting Is The New Disruption: '18 SMT In N.Y.

Morning Buzz / Wednesday, October 17, 2018
The '18 NeuLion Sports Media & Technology conference heads into Day 2 at the N.Y. Marriott Marquis in Times Square. For the last few years, the conference was dominated by talk about disruption: disrupting the experience, the status quo, the interface. Now we’ve moved on to experimentation...

Oliver Luck Talks XFL Launch, Filling Offseason Void

Closing Bell / Tuesday, October 16, 2018
XFL Commissioner Oliver Luck  today said that there are several key reasons he decided to join WWE Founder & CEO Vince McMahon ’s effort to launch a new spring football league, including the fact that McMahon’s first try at the XFL was a dismal failure....

Michigan AD Warde Manuel Talks Early Years, Career Development

Daily / Thursday, June 21, 2018
The interview with Michigan AD Warde Manuel  on Day 1 of the ’18 AXS Sports Facilities & Franchises conference started off with the Michigan fight song -- and with quite a few people in the audience clapping enthusiastically. Manuel’s discussion with guest moderator and Michigan alum...
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