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Preston Bounds

Preston Bounds

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Lazarus says NBCU committed to PGA Tour; LIV feud 'bad for the sport'

Daily / Thursday, December 1, 2022
NBCUniversal Television & Streaming Chair Mark Lazarus today took a strong stance on any future media involvement with LIV Golf: "We are partners with the PGA Tour, and we will not be partners with LIV unless there's some detente between them." Speaking at the SBJ Media Innovators ...

CEO coach Ryan Renteria on hot topics in the industry

Daily / Friday, November 4, 2022
RYAN RENTERIA currently runs  Stretch Five , a C-suite consulting practice in which he provides a much-needed impartial advice and coaching to top execs. His career has touched the sports world in myriad ways: He spent nine seasons using data science to advise the Pacers on personnel...

Team 33 founder & CEO Tyler Gallagher aims high, from the ground up

Esports / Wednesday, August 10, 2022
There is no single blueprint for starting an esports organization from scratch, so what Tyler Gallagher and Team 33 have done is to start with a “laser focus” on a single game, not a “sprinkler system” approach, as Gallagher told Sports Business Journal. That focus since the...

Lacrosse campaign celebrates heritage, growth

Closing Bell / Tuesday, August 9, 2022
World Lacrosse is spearheading an integrated creative campaign that celebrates the origins of the sport and aims to help return it to the Olympics. The campaign, which went live today, is titled "LAX: Indigenous Made, Globally Played," and uses the hashtag #LAX28. Launching the effort on the Int'l Day...

NASCAR names SeatGeek official ticket marketplace

Closing Bell / Tuesday, July 12, 2022
NASCAR and SeatGeek reached a multiyear partnership, after entering into a relationship that allowed fans to buy and sell tickets to the Daytona 500 earlier this year. NASCAR and its owned and operated tracks have now expanded SeatGeek’s role within the sport as its official ticket marketplace...

Legends partners with, invests in AUDL

Morning Buzz / Wednesday, June 15, 2022
Legends has reached a long-term partnership with the American Ultimate Disc League (AUDL), while making a minority investment in the league. With an eye toward accelerating the growth of the AUDL, Legends will manage sponsorships, omnichannel merchandise, media strategy and buying for the league. In addition, the AUDL...

Big League Chew Founder Rob Nelson brings brand's message to new fans

Daily / Wednesday, May 25, 2022
For a certain generation (let's just call it X) Big League Chew is a brand tied to other nostalgic concepts like Saturday morning cartoons, coach-pitch youth baseball and tear-away football jerseys. But as the product's inventor and founder, Rob Nelson, can attest, its marketing has both grown...

Car seller Clutch is NHL's newest sponsor

Morning Buzz / Wednesday, April 6, 2022
Canada-based online car retailer Clutch has agreed to sponsor the NHL in a multiyear Canadian partnership, becoming the official online pre-owned car retailer of the NHL in Canada, a new category for the league. This marks the first time the brand has been an official sponsor of...

Mint Collective is a new kind of sports card show; Panini VP offers a primer

Daily / Tuesday, March 15, 2022
The Mint Collective debuts this weekend in Las Vegas as a new format in sports memorabilia shows, combining traditional trade-show aspects with celebrity appearances (Peyton Manning chief among them) and B2B-focused sessions. The Friday-Sunday show was founded by IMG and sports card marketplace Collectable. Panini America VP/Marketing...

Leylah Fernandez signs with Morgan Stanley

Closing Bell / Monday, March 7, 2022
Morgan Stanley named tennis player Leylah Fernandez a brand ambassador in a multiyear deal. She will support the financial services giant’s giving back initiatives, with a particular focus on efforts to expand access to the game of tennis among underrepresented communities and diverse youth. Fernandez...
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