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Preston Bounds

Preston Bounds

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Legends partners with, invests in AUDL

Morning Buzz / Wednesday, June 15, 2022
Legends has reached a long-term partnership with the American Ultimate Disc League (AUDL), while making a minority investment in the league. With an eye toward accelerating the growth of the AUDL, Legends will manage sponsorships, omnichannel merchandise, media strategy and buying for the league. In addition, the AUDL...

Big League Chew Founder Rob Nelson brings brand's message to new fans

Daily / Wednesday, May 25, 2022
For a certain generation (let's just call it X) Big League Chew is a brand tied to other nostalgic concepts like Saturday morning cartoons, coach-pitch youth baseball and tear-away football jerseys. But as the product's inventor and founder, Rob Nelson, can attest, its marketing has both grown...

Car seller Clutch is NHL's newest sponsor

Morning Buzz / Wednesday, April 6, 2022
Canada-based online car retailer Clutch has agreed to sponsor the NHL in a multiyear Canadian partnership, becoming the official online pre-owned car retailer of the NHL in Canada, a new category for the league. This marks the first time the brand has been an official sponsor of...

Mint Collective is a new kind of sports card show; Panini VP offers a primer

Daily / Tuesday, March 15, 2022
The Mint Collective debuts this weekend in Las Vegas as a new format in sports memorabilia shows, combining traditional trade-show aspects with celebrity appearances (Peyton Manning chief among them) and B2B-focused sessions. The Friday-Sunday show was founded by IMG and sports card marketplace Collectable. Panini America VP/Marketing...

Leylah Fernandez signs with Morgan Stanley

Closing Bell / Monday, March 7, 2022
Morgan Stanley named tennis player Leylah Fernandez a brand ambassador in a multiyear deal. She will support the financial services giant’s giving back initiatives, with a particular focus on efforts to expand access to the game of tennis among underrepresented communities and diverse youth. Fernandez...

Pennzoil signs first NIL deals with student-athletes

Closing Bell / Tuesday, March 1, 2022
Pennzoil is getting into the college NIL space via three new student-athlete partners: Indiana men's basketball F  Trayce Jackson-Davis , Michigan swimmer Maggie MacNeil and Boston College lacrosse player Charlotte North . The brand, which to date has primarily spent its sports sponsorship dollars in auto racing, will provide...

Super Bowl ticket demand sky-high 20 days out

Closing Bell / Tuesday, January 25, 2022
Super Bowl ticket demand is at a record high for the Feb. 13 game at SoFi Stadium, with an average resale price of $9,566 per ticket before the conference championship games have been played, according to data from SeatGeek. Since the ticket aggregator started tracking Super Bowl prices...

CFP ticket demand ticks up ahead of kickoff

Closing Bell / Monday, January 10, 2022
Secondary market ticket demand for the CFP title game has rebounded somewhat headed into tonight's 8:00pm ET Alabama-Georgia kickoff at Lucas Oil Stadium, but remains well below where it was when the matchup was set following the CFP semifinals. Data from SeatGeek shows that in the 24...

Goodyear renewing Cotton Bowl sponsorship for multiple years

Daily / Wednesday, December 29, 2021
Goodyear is renewing its Cotton Bowl title sponsorship in a multiyear deal ahead of Friday's Goodyear Cotton Bowl Classic, which features Alabama-Cincinnati in a CFP semifinal. The game, a member of the “New Year’s Six,” also will host a semifinal in '24. The tire company, which has sponsored the bowl...
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