Menu
Publishing Notice

SBJ's digital feeds will pause for the July 4 holiday. The Daily feed, Morning Buzz, Closing Bell, Global and Newsletters will resume Tuesday, July 5.

Mike Boylan

More stories by this author

Brand Innovation Summit: NHL's Heidi Browning highlights importance of data

Daily / Wednesday, June 15, 2022
NHL CMO Heidi Browning said data is the "lifeblood of our organization.” Speaking yesterday at the '22 SBJ Brand Innovation Summit in Chicago, Browning noted a “huge advantage” at the league is that “we've got all this data.” She listed off digital, real world, transactional, attitudinal and behavioral as...

BIS: Candy Digital innovates "on a daily basis"

Closing Bell / Tuesday, June 14, 2022
Candy Digital CMO Andre Llewellyn said being a relatively new company in a young industry, “by definition, we're innovating.” Speaking today at the '22 SBJ Brand Innovation Summit in Chicago , Llewellyn said brand innovation is “literally what we're doing on a daily basis.” One way...

Super Bowl ad lineup features wide array of new, former brands

Daily / Friday, February 11, 2022
Super Bowl LVI viewers on Sunday will get a mix of new and returning brands advertising during the game. It will be some people’s first taste of the blockchain category, as three cryptocurrency exchanges -- FTX, Crypto.com and Coinbase -- are making their Super Bowl ad debuts following major...

State Farm runs TikTok challenge instead of SB ad

Morning Buzz / Monday, January 24, 2022
State Farm over the weekend launched its #TeamStateFarm challenge on TikTok, a contest that the company is running in lieu of an in-game spot during Super Bowl LVI. State Farm made its Super Bowl ad debut during last year’s game. The contest involves fans creating videos on TikTok showcasing...

State Farm debuting new ads on Christmas games

Morning Buzz / Monday, December 20, 2021
State Farm and creative agency Translation will premiere two spots during the NBA’s Christmas Day games as part of the launch for the company’s new “Challenge Your Assumptions” campaign. Suns G Chris Paul , a longtime State Farm endorser, will appear in the “Photo Shoot” ad...

Emmert on media rights, future of college hoops

Closing Bell / Wednesday, December 8, 2021
NCAA President Mark Emmert hit on myriad topics today at the Learfield Intercollegiate Athletics Forum as the governing body is going through an unprecedented period. Among his comments: On media rights shifts: “Ten years ago, media rights for women's basketball, baseball, softball, volleyball,...

Emmert speaks on shifting landscape, what's ahead

Closing Bell / Wednesday, December 8, 2021
NCAA President Mark Emmert said the changes that have come to the college sports landscape over the past few years have been a “confluence that's unprecedented” in the association’s history. Speaking today at the Learfield Intercollegiate Athletics Forum, Emmert said that while some of these...

Fanatics' Tucker Kain dishes on new business, IPO possibility

Daily / Wednesday, December 1, 2021
Fanatics Chief Strategy & Growth Officer Tucker Kain said the company’s growth into a ”broad platform” beyond the commerce business it has long been known for was a “decade in the making.” Along with the commerce business, Fanatics has three newer business lines: trading cards, NFTs and...

SBJ Media Innovators: NBC's Bevacqua talks EPL, Peacock

Daily / Wednesday, November 10, 2021
NBC Sports Group Chair Pete Bevacqua said that the net did put in a bid for the EPL’s broadcast rights, noting it is "no secret that we would love to stay partners." Speaking today at SBJ Media Innovators in N.Y., Bevacqua noted the EPL is “one of...

NBC's Bevacqua hopes to continue EPL relationship

Global / Wednesday, November 10, 2021
NBC Sports Group Chair Pete Bevacqua said that the net did put in a bid for the EPL’s U.S. broadcast rights, noting it is "no secret that we would love to stay partners." Speaking today at SBJ Media Innovators in N.Y., Bevacqua noted the EPL...
;