Michael Cupello

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Alcaraz a grand slam on social after U.S. Open win

Daily / Wednesday, September 14, 2022
U.S. Open men's winner Carlos Alcaraz has been an overnight sensation on Twitter and Instagram, adding almost 500,000 followers over the course of the two-week tournament. The 19-year-old Spaniard, now the world’s top-ranked player, had only one career ATP title to his name in 2021 and around 143,000...

Local brands have edge in NBA sponsorships

Weekly / Monday, June 6, 2022
An NBA-high 26% of the Oklahoma City Thunder’s 76 sponsors come from the team’s own city and, overall, more than a third are from the Sooner State, according to SBJ Atlas. Leading the charge for the Thunder, who play in the NBA’s fourth-smallest market, are Oklahoma City-based...

SBJ Atlas: Enterprise at full strength with Blues

Closing Bell / Wednesday, May 25, 2022
St. Louis-based Enterprise bet big with the NHL just before the '09-10 season, becoming the league’s official rental car sponsor in North America -- and becoming a partner of each club at the time. The company got a chance to make an even deeper connection locally in May '18,...

SBJ Atlas: PGA Championship brings sponsor dollars to Oklahoma City

Daily / Monday, May 23, 2022
Southern Hills Country Club in Tulsa wrapped up its record fifth PGA Championship yesterday, its most recent since ’07. The club, about an hour-and-a-half drive northeast of Oklahoma City’s center, has hosted eight major men’s golf championships in a market that hosts just one major U.S. sports team: the...

SBJ Atlas: Comparing Curry, Doncic off court

Closing Bell / Friday, May 20, 2022
It’s Game 2 of the Mavericks-Warriors Western Conference Finals Friday night from Chase Center, pitting superstars Steph Curry  and  Luka Doncic  against each other on the court. While Doncic boasts a strong, growing roster of brand partners, Curry far out-paces the young gun in number of sponsors and...

SBJ Atlas: Sugarlands latest in wine/spirits category to embrace sports activation

Daily / Thursday, May 19, 2022
Sugarlands Distilling unveiled two PGA of America-branded products for this week’s PGA Championship, with a lemonade moonshine and moonshine cocktail set to debut at the tournament. It is just the latest sports effort from Sugarlands, which signed a five-year deal with NASCAR in '18 as the official moonshine of the...

SBJ Atlas Phoenix market report: Facility sponsors in focus

Daily / Monday, May 16, 2022
The Suns on Sunday were eliminated from the playoffs but hosted the team’s first Game 7 since the '06 NBA conference semifinals, giving great exposure for Footprint, which came on as naming-rights sponsor for the downtown Phoenix arena during the NBA Finals last season. The venue also is home...

Banks showing support for women's sports

Morning Buzz / Wednesday, May 11, 2022
Women's sports are seeing strong financial support from sponsors in the banking category, most recently with U.S. Bank signing a league-level deal with the WNBA in March to become the official bank and Changemaker for the association, a title that underlines the brand’s commitment to furthering women in sports...

SBJ Atlas: DHL finds comfort zone in motorsports

Closing Bell / Wednesday, May 4, 2022
DHL has found synergies with a number of globe-trotting racing series, which often require quick turnarounds and shipping to countries all over the map. DHL is the global logistics partner for top-tier racing circuits like F1, MotoGP and Formula E, as well as Andretti Autosport in IndyCar. DHL...