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Kevin Hitt

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The Esports Awards announce first slate of finalists

Esports / Friday, July 1, 2022
The Esports Awards announced its first round of finalists in the entertainment award category as well as seeing a familiar face in The Truman Factory returning as a sponsor. The candy manufacturer returns after sponsoring the industry awards last year. Headlining this first round of nominee...

Blast and Nike team up to launch esports-inspired apparel line

Esports / Tuesday, June 28, 2022
Global esports tournament organizer Blast has come together with Nike to create an esports-inspired apparel line that celebrates gaming culture. The line, which debuts in August, spotlights people and the personalities in gaming and esports — including those behind the scenes. The collection consists of a T-shirt, cap,...

Spacestation Gaming launches new energy drink with Bucked Up

Esports / Wednesday, June 22, 2022
North American esports organization Spacestation Gaming has partnered with fitness supplement company Bucked Up to launch a new energy drink, Big Game Energy. The brand is loosely based on Bucked Up’s fitness pre-workout supplements. The new energy drink will be sold online and...

Pittsburgh Pirates to host Knights gaming night at PNC Park

Esports / Tuesday, June 21, 2022
The Pittsburgh Pirates , along with hometown esports organization Knights and online eyewear retailer Zenni , will host Gaming Knight at PNC Park on July 23. It features an in-person Rocket League tournament for high school students, along with special ticket packages and...

NYXL promotes Kai Mathey as its first-ever chief revenue officer

Esports / Friday, June 17, 2022
NYXL has tapped Kai Mathey as the company’s first ever chief revenue officer, a new role for the New York-based esports and entertainment brand. Mathey had been NYXL’s head of partnerships, where she helped produce 100% year-over-year growth in three out of the past four years. Mathey's...

Team Liquid signs naming-rights deal with Honda

Esports / Thursday, June 16, 2022
Already the official automobile partner of Team Liquid since 2019, Honda is expanding the partnership into a major naming-rights deal. Today, the two announced that Team Liquid’s League of Legends Championship Series (LCS) squad will take on a new moniker — Team Liquid...