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Jason Wilson

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Gen.G extends deal with McDonald’s for employee-based Crew Leagues

Esports / Tuesday, June 28, 2022
In a deal that shows that local sponsorships are valuable to global esports organizations, Gen.G is extending its partnership with McDonald’s for another year for the McDonald’s Crew League (a B2B offering) in the Southern California, Southern Plains (Kansas and Oklahoma), and DMV (Washington, D.C,...

Envy Gaming is now OpTic Gaming

Esports / Monday, June 27, 2022
Your Envy Gaming jersey is now a collector’s item. Envy Gaming announced it was sunsetting the Envy brand name in favor OpTic Gaming, effective today. OpTic Gaming president Hector Rodriguez made the announcement on a podcast posted to the organization’s...

Forty Under 40: Whalen Rozelle

Weekly / Monday, June 27, 2022
It’s been a roller-coaster for everyone in the game industry (and most of the planet) since 2020. This feels doubly so for Riot Games which, after years of focusing on League of Legends, released two new esports games at COVID-19’s height: Wild Rift and Valorant, which Whalen...

Counter-Strike, Gaules are the big winners in May’s Twitch numbers

Esports / Friday, June 24, 2022
Streaming service and analytics company StreamElements released its State of Streaming May 2022 report on June 23, and it held a few insights important to the esports audience – those watching, those running teams and those advertising and sponsoring squads and organizations. In the...

Envy Gaming renews sponsorship with Jack Link’s

Esports / Thursday, June 23, 2022
With a branding that includes a steer, it makes sense that Jack Link’s wants to do business with companies from Texas. Today, Envy Gaming announced that it’s renewing its sponsorship deal with Jack Link’s that first kicked off in 2019. The jerky brand says this...

Version1 submits bid to Riot Games' Valorant partnership program

Esports / Wednesday, June 22, 2022
Esports organization Version1, whose owners are the Wilf family of the Minnesota Vikings, has applied to Riot Games’ partnership program for Valorant’s esports scene. The move isn’t a surprise, as Version1 has been active in the hero shooter’s competitive scene since it kicked off in...

Esports startup Adamas acquires Gscience

Closing Bell / Wednesday, June 22, 2022
Adamas Esports has acquired Gscience, another esports performance company based in Belfast, Northern Ireland. Adamas did not disclose financial terms, other than describing them as “significant,” but it said it runs “a seven-figure revenue business.” As part of the deal, Gscience’s leadership team will join Adamas, along...

Esports performance startup Adamas acquires Gscience

Esports / Wednesday, June 22, 2022
Adamas Esports announced today that it has acquired Gscience, another esports performance company based in Belfast, Northern Ireland. Adamas did not disclose financial terms, other than saying it’s “significant,” but it said it runs “a seven-figure revenue business.” As part of the deal, Gscience’s leadership team will...

Snow beer sponsors Chinese Dota 2 team PSG.LGD

Global / Thursday, June 16, 2022
Chinese Dota 2 team Paris Saint-Germain (PSG.LGD) announced a sponsorship deal with Chinese brewery Snow. Financial terms of the deal were not disclosed. The Snow logo will appear on the right shoulder of the PSG.LGD team jersey. PSG.LGD has been considered the best-performing Chinese Dota 2 team of...
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