Derick Moss

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Unbeaten Eagles' social media metrics lead the way among NFL teams

Daily / Wednesday, November 2, 2022
The Eagles have generated more social media value through this point of the season than any other NFL team, according to Zoomph data analyzed by SBJ Atlas. Through Week 8, the NFL's lone remaining unbeaten team has led the league in total engagements (more than 21 million) which have accounted...

Playfly survey: Younger audiences most receptive to conference realignment

Daily / Friday, September 2, 2022
A recent survey commissioned by Playfly Sports in the aftermath of the Big Ten’s addition of USC and UCLA found that 42% of respondents ages 18-34 had a favorable view of conference realignment, with only 10% having an unfavorable view. That’s one of the main takeaways from the survey,...

CFB fans split on NIL, but united by loyalty, rivalries

Closing Bell / Thursday, August 11, 2022
The college football business landscape may be constantly shifting, but its fans remain among the most engaged and loyal fanbases in all of sports, according to data from Kantar Sports Monitor. The audience is culturally more conservative, traditional and hesitant about the sport’s new financial model. Regarding new NIL...

Lakers have largest domestic Twitter audience

Morning Buzz / Thursday, August 4, 2022
A report from Zoomph ranks the top sports properties in the world by Twitter followers, and reveals that the Lakers are the most-followed team in the U.S. But ranked worldwide, the Lakers come in at ninth behind the top soccer teams of Europe. The other highest-ranking major league teams...

In-venue signage sees post-COVID rebound

Weekly / Monday, May 30, 2022
An SBJ Atlas analysis of Nielsen data reveals a robust post-COVID recovery for brands that activated with in-venue signage during the most recently completed major league seasons. A total of 2,517 unique brands had in-venue signage during the most recent sales cycle, with the Vegas Golden Knights...