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David Broughton

David Broughton

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Samsung leads all brands in World Series ad spend

Daily / Tuesday, November 8, 2022
Samsung Mobile led all brands in ad spend during the Astros-Phillies World Series at $7.7M, as the brand splurged on 36 more spots compared the Fall Classic in 2021. Samsung wasn’t in the top 10 last year. That dramatic increase in ad inventory helped Samsung lead in share of...

More U.S. fans paying attention to women's sports, but large gap still exists

Daily / Wednesday, October 26, 2022
New data from National Research Group shows that while more U.S. sports fans are watching and paying attention to women’s sports, there is still plenty of room for growth. The study, conducted this month among 2,500 respondents in partnership with Ampere Analysis, shows almost a third of fans are watching...

10 to watch in sustainability

Weekly / Monday, October 24, 2022
Sofi Armenakian Head of Sustainability Atlanta Hawks Since 2020, when Armenakian was named the Atlanta Hawks' first director-level team executive focused on sustainability, State Farm Arena became the world’s first (and only) sports...

NWSL kicks off postseason with 14 official league sponsors

Daily / Friday, October 14, 2022
The NWSL rolls into the playoffs with 14 league partners. The postseason, presented by Budweiser, begins this weekend as the league wraps up its 10th season. Ally, which came aboard last year, will title sponsor the championship game this season. The league's pact with Twitch is up after this season, while...

NHL season kicks off with 14 international sponsors

Global / Tuesday, October 11, 2022
The NHL dropped the puck for the 2022-23 season on Friday in Prague with a record 70 sponsors. Since the start of the 2018-19 season, the league has gone from five global-level sponsors to 11 for this season. Additionally, 11 of the 14 "international" (country-specific) partners are based in...

NHL starting new season with 70 corporate sponsors

Daily / Friday, October 7, 2022
The NHL drops the puck for the 2022-23 season on Friday in Prague with a record 70 sponsors. Since the start of the 2018-19 season, the league has gone from five global-level sponsors to 11 for this season. The number of U.S.-only partners stands at 15 (up...

Marvel creating special MiLB team logos for promotional tie-ins

Daily / Thursday, October 6, 2022
Minor League Baseball and Marvel Entertainment today will begin revealing the team logos Marvel’s illustrators have designed for the 96 teams participating in next season’s “Marvel’s Defenders of the Diamond” special event and content series. The two sides signed a three-year partnership prior to the 2022 season...

Buffalo Groupe acquires Sports Marketing Surveys

Daily / Wednesday, October 5, 2022
Buffalo Groupe, a collection of agencies, events and media properties, has expanded its research capabilities with the acquisition of Sports Marketing Surveys (SMS) USA and its ActionWatch subsidiary, which have been conducting sports participation , sports product sales and insight into consumer behavior since 1985. Their...

Aileen McManamon, 5T Sports

Weekly / Monday, September 26, 2022
“Restlessness.” That’s how Aileen McManamon describes how she went from living in Germany and leading Fiat’s marketing and sponsorship activations, to spending five years in the technology field, to becoming one of the most sought-after sports environmental sustainability consultants in the world. ...
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