Chris Smith

More stories by this author

Ledecky works with Panasonic, Discovery on new STEM learning program

Daily / Wednesday, January 26, 2022
Panasonic North America and Discovery Education this week debuted a science, technology, engineering and math (STEM) educational program with Olympic Gold Medal-winning swimmer Katie Ledecky. The programming includes a “virtual field trip,” which features Ledecky speaking about the importance of STEM and how it has helped power...

A SHOC looks to take the lead in performance energy category

Weekly / Monday, January 24, 2022
Thrill One Sports & Entertainment took a major step last week when it announced its first portfolio-wide sponsorship, a landmark two-year deal valued at $12 million to $15 million with energy drink manufacturer A SHOC that will align the brand with all Thrill One properties, including Nitro...

Pair of pickleball tours increase player compensation

Weekly / Monday, January 24, 2022
Just weeks after Carolina Hurricanes owner Tom Dundon acquired the Professional Pickleball Assocation and implemented exclusive player contracts that would keep his league’s players away from rival properties, two other leagues in America’s fastest growing sport announced a series of initiatives to...

Intersport invests in growing Pickleball tour

Closing Bell / Thursday, January 20, 2022
Marketing firm Intersport has taken a stake in the Association of Pickleball Professionals and will further develop the commercialization of the pro tour. According to Intersport Exec VP/Properties & Media Assets Drew Russell , the company will immediately lend its expertise in areas like marketing, property...

Turner Sports acquires Candace Parker documentary on Title IX

Daily / Thursday, January 20, 2022
Turner Sports has acquired a new documentary from Candace Parker and Scout Productions about the history and impact of Title IX. The feature-length film will debut in March during the weekend of the NCAA men’s Final Four on TBS, and the release of the project precedes the 50th anniversary...

Serena Williams joining NFT platform Sorare as advisor

Daily / Thursday, January 20, 2022
SERENA WILLIAMS has joined NFT fantasy sports platform Sorare as a board advisor. In the newly created role, Williams will consult with the company on athlete relationships, diversity efforts and expansion into new sports. “We see Serena as one of the most important figures in...

NFT brand Fanaply names Danielle Maged Chief Commercial Officer

Daily / Wednesday, January 19, 2022
NFT platform Fanaply has hired DANIELLE MAGED to be its Chief Commercial Officer, overseeing the company’s commercial and business strategy. Maged, who has been an advisor to the company since last summer, joins from a stint as Chief Growth Officer for Global Citizen. Before that, she was...

Thrill One signs landmark deal with energy drink

Morning Buzz / Wednesday, January 19, 2022
Thrill One Sports & Entertainment has signed a portfolio-wide sponsorship deal with energy drink manufacturer A Shoc. The two-year deal will make A Shoc the official energy drink across all Thrill One properties, including Street League Skateboarding, Nitro Circus and Nitro Rallycross. Thrill One CEO Joe Carr...

USA Curling releases its Columbia uniforms for Beijing Games

Daily / Wednesday, January 19, 2022
USA Curling will today unveil its official uniforms for the Beijing Games. The uniforms were produced by Columbia, which in September signed on to a multiyear sponsorship of the NGB. According to USA Curling CEO Jeff Plush, the NGB’s athletes played a central role in the design process, with...

Teqball USA lands one-year broadcast rights deal with ESPN

Daily / Monday, January 17, 2022
Teqball USA has signed a one-year broadcast deal with ESPN. The network will carry all 12 USA Teqball Tour events live on ESPN3, and a half-dozen taped highlight shows airing on ESPN2 and ESPNU. According to Teqball USA CEO Ajay Nwosu, the deal is worth about $850,000 between a...