Alex Silverman

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NHL lands licensing deal with Mitchell & Ness

Morning Buzz / Wednesday, June 29, 2022
The NHL reached a licensing agreement with Mitchell & Ness that will see the Fanatics-owned sports lifestyle brand produce apparel, headwear and accessories for the league and its 32 teams. The deal marks the first major licensing agreement for Mitchell & Ness since Fanatics and a group...

Expanding USL taps Legends to add sponsors

Morning Buzz / Tuesday, June 28, 2022
The rapidly expanding USL has chosen Legends to support its commercial growth, agreeing to a multi-faceted partnership through 2031. The initial focus of the alliance will be sponsorship sales at the league and club levels, but USL also expects Legends to provide support in assessing potential expansion locations and...

Angel City to host Mexican women's national team

Morning Buzz / Monday, June 27, 2022
NWSL club Angel City FC will host the Mexican women’s national soccer team in a new annual match dubbed the Copa Angelina under a multiyear deal brokered by Soccer United Marketing. The inaugural edition will be held at Banc of California Stadium on Labor Day, Sept. 5....

Forty Under 40: Carter Ladd

Weekly / Monday, June 27, 2022
When Carter Ladd moved from Charlotte to New York in 2012 to take a job selling sponsorships for MLS and Soccer United Marketing, he couldn’t have imagined he’d still be there a decade later. In his mind, he wasn’t a salesperson, and he certainly wasn’t a New...

Forty Under 40: Zachary Leonsis

Weekly / Monday, June 27, 2022
When it comes to the buzziest sectors of sports business — betting, esports, blockchain and streaming, to name a few — plenty of executives can talk the talk. Zachary Leonsis prides himself in being one of the few who also walks the walk. “There are...

Forty Under 40: Patrick Burke

Weekly / Monday, June 27, 2022
As the son of a highly accomplished hockey executive, Patrick Burke’s preparation for a career in the sport began at an early age. Between general manager jobs, Burke’s father, Brian, served as the NHL’s chief disciplinarian, handing down punishments to players whose conduct on the ice he...

Forty Under 40: Boris Gartner

Weekly / Monday, June 27, 2022
In August 2018, the same month La Liga partnered with Relevent Sports Group on an initiative to promote the Spanish league in North America, the league instantly lost about half of its stateside TV distribution. Both Comcast and AT&T dropped beIN Sports from their respective cable and...

Lightning CEO Steve Griggs eyes emerging sponsorship opportunities

Daily / Friday, June 24, 2022
TAMPA -- The Lightning brand has never been stronger as the club competes for a third consecutive Stanley Cup championship, and CEO Steve Griggs told SBJ he is eyeing new opportunities to leverage that popularity. That includes exploring emerging sponsorship categories, finding the club’s first jersey patch partner...

NHL to launch NFT marketplace with Sweet

Morning Buzz / Thursday, June 23, 2022
TAMPA, Fla. -- The NHL, NHLPA and NHL Alumni Association will launch a new digital collectibles marketplace for the '22-23 season via a five-year partnership with NFT platform operator Sweet. Each of the three NHL entities negotiated its own licensing agreement with Sweet. Financial terms of those...

MLS, Liga MX hold Leagues Cup upfront in Austin

Closing Bell / Wednesday, June 22, 2022
MLS and Liga MX are hosting more than 60 brand and agency representatives in Austin today to present commercial opportunities associated with the '23 Leagues Cup. Next summer’s tournament will be the first involving all 47 teams from the two leagues, both of which are pausing their regular seasons...