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Adam Stern

Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

More stories by this author

ONE Championship to host its first U.S. event

Daily / Monday, December 5, 2022
Martial arts property ONE Championship will start its quest of hosting regular events in the U.S. by announcing today that it will run its first one on May 5 in Colorado. The event will be at the 6,500-seat 1stBank Center in the Denver suburb of Broomfield, and...

IndyCar parts ways with VP/Marketing S.J. Luedtke

Daily / Thursday, December 1, 2022
IndyCar is parting ways with VP/Marketing S.J. LUEDTKE amid increasing calls from the series' paddock to shake up its marketing efforts. A former Nike exec, Luedtke joined the racing property in February 2019, which was about eight months before ROGER PENSKE bought the series and Indianapolis...

Entrepreneur Phyllis Newhouse eyes NASCAR ownership

Daily / Wednesday, November 30, 2022
Entrepreneur PHYLLIS NEWHOUSE is looking at getting into NASCAR as a team owner, a move that would make her among the first Black women investors in the history of the sport. Newhouse, a 22-year U.S. Army veteran with a notable background in the cybersecurity industry,...

Race Team Alliance exploring exhibition races

Daily / Wednesday, November 30, 2022
The Race Team Alliance is deepening its relationship with Wasserman to have the sports marketing agency look into the possibility of holding exhibition races, a potentially stunning development that suggests that NASCAR's biggest teams could organize their own events in the offseason. Wasserman Managing Dir of U.S. Will Pleasants...

Race Team Alliance exploring exhibition races

SBJ Newsletters / Wednesday, November 30, 2022
The Race Team Alliance is deepening its relationship with Wasserman to have the sports marketing agency look into the possibility of holding exhibition races, a potentially stunning development that suggests that NASCAR's biggest teams could organize their own events in the offseason. Wasserman Managing Dir of U.S. ...

Phyllis Newhouse eyeing NASCAR ownership

SBJ Newsletters / Wednesday, November 30, 2022
Entrepreneur Phyllis Newhouse is looking at getting into NASCAR as a team owner, a move that would make her among the first Black women investors in the history of the sport, SBJ can reveal. Newhouse, a 22-year U.S. Army veteran with a notable background...

Fox to continue booth rotation for NASCAR races

Closing Bell / Tuesday, November 22, 2022
Fox Sports is expected to continue rotating different people in to be its third booth member during the 2023 NASCAR season, versus having a full-time analyst join Mike Joy and Clint Bowyer , sources say. The network started experimenting with mixing in different people to serve...

PacSun to offer F1 apparel collection in new licensing deal

Daily / Tuesday, November 22, 2022
L.A.-based streetwear retailer PacSun has signed a licensing deal with F1 to start offering a branded collection from the racing series which is continuing its invasion of America. The deal was announced late last week when PacSun -- formerly known as Pacific Sunwear -- announced the new clothing collaborations...

F1 announces new all-female series to begin in 2023

Global / Friday, November 18, 2022
F1 today announced a new all-female junior developmental series called F1 Academy that will start in 2023 with 15 cars and a 21-race schedule and is designed to help get women drivers to reach the upper echelon of open-wheel racing. This is the first publicly announced major...

Lenovo enthusiastic about first year as F1 official partner

Daily / Friday, November 18, 2022
Computer company Lenovo says it is “tracking to have very good initial metrics” from its first year as an official partner of F1, which wraps up its 2022 season this weekend in Abu Dhabi. Because racing teams and leagues rely heavily on the sort of IT products...
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