Adam Stern

Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

More stories by this author

A-B makes Bud Light official beer of PFL

Closing Bell / Tuesday, January 25, 2022
Anheuser-Busch is switching its lead brand for its Professional Fighters League sponsorship, going from the Dominican beer Presidente to Bud Light. A-B first aligned with the PFL in ’19, when it announced a multiyear deal to become the official partner in the malt category that started with Mexican lager...

U.S. investors eye F1 opportunities

Weekly / Monday, January 24, 2022
A host of U.S.-based business people are looking to invest in Formula One for the first time, according to finance executives, and some are likening the amount of interest to how American dollars have flowed into the Premier League over the past...

NASCAR could continue Coliseum experiment

Closing Bell / Friday, January 21, 2022
NASCAR Senior VP/Strategy & Innovation Ben Kennedy said he is leaning toward keeping the L.A. Coliseum as a venue on the sport’s schedule over the next couple years, though a decision will not be made until after the inaugural event is held Feb. 6. NASCAR is holding...

UFC, Dapper Labs announcing long-awaited NFT partnership

Daily / Thursday, January 20, 2022
UFC and Dapper Labs today are finally unveiling their new NFT collectible product called UFC Strike, which will be like NBA Top Shot but for the first time will feature live crowd and announcer audio on the highlight. The two sides first struck their partnership in February '20, right...

Sources: Mayweather team eyes Daytona 500 spot

Closing Bell / Wednesday, January 19, 2022
The Money Team Racing, the long-aspiring NASCAR team affiliated with Floyd Mayweather , is working to try to finalize a deal to enter next month's Daytona 500 as its first race, according to sources. The team first became known as trying to establish itself in ’19, and it’s...

Twitch's Nathan Lindberg departs for role with Epic Games platform

Daily / Wednesday, January 19, 2022
Twitch Regional VP NATHAN LINDBERG is leaving the Amazon-owned streaming platform to join Epic Games-owned kids tech platform SuperAwesome as Revenue Lead of its gaming division, where he will work with brands that want to advertise in the so-called metaverse. Lindberg had been with Twitch since ’15...

Ngannou, Cash App partner despite UFC's deal

Closing Bell / Tuesday, January 18, 2022
UFC heavyweight champion Francis Ngannou has become the latest athlete to announce that he will take part of his upcoming salary in Bitcoin via a partnership with Cash App, and that comes despite the fact that is the property’s official partner in that category. Ngannou made...